Gain a foundation in business management while developing advanced, specialized, job-ready skills in marketing software, data analytics, and customer relationship management (CRM).
This program is currently not accepting applications.
This program is currently not accepting applications.
Digital Marketing Technology
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Join us online or in-person for our info sessions, October 26-30.
What you will learn
Upon successful completion of this program, graduates will be able to:
- Communicate effectively and respectfully as business professionals
- Apply business principles, theories, skills and best practices
- Evaluate financial information and financial implications related to business decisions to support the goals of a business enterprise
- Apply critical thinking and analytical skills/strategies to provide digital marketing solutions that meet the needs of a business
- Develop an integrated marketing plan that combines online and offline channels
- Integrate the concepts, processes and applications of marketing automation and Customer Relationship Management (CRM), into a company's business operations
- Use data analytics to support marketing decision making across digital and physical channels
- Identify the unique opportunities and considerations that arise when working with Indigenous communities
- Apply principles of corporate social responsibility, sustainability and ethics in their work as business professionals
- Determine effective digital marketing and e-commerce strategies
What to expect
Program Duration and Maximum Time for Completion
The program will have four academic terms and must be completed within five years from the date the student began studies in the first term of the program.
The courses will be presented using a variety of instructional strategies, resources and activities including lectures, case studies, discussions, presentations, and individual and group work. Courses have been designed with learner-centered approaches that promote collaboration and student engagement.
Students will work with actual data sets to simulate solving business problems.
Admission requirements
Program-specific
- Grade 12 graduation, or equivalent
- English Studies 12 with a minimum 'C+' grade or equivalent
- Foundations of Math 11 with a minimum 'C+' grade or equivalent
General
- Seats are offered to applicants who have met all admission requirements, on a first-qualified, first-served basis.
- International applicants must be 17 years of age or older or a graduate of a secondary school. (Some exceptions may apply.)
- Applicants must submit official transcripts and educational documents as required by their course or program.
- All ³ÉÈËÍ·Ìõapplicants are required to function successfully in an English-speaking classroom. English requirements vary by program. For details, visit ³ÉÈËÍ·ÌõInternational - English Requirements.
Program Considerations
- Well-developed analytical and critical thinking skills
- An interest in the field of business and marketing
- Good basic computer literacy and working knowledge of various social media programs
- Ability to work well with others on a diverse team environment
Courses *
Classes may be scheduled during the daytime, as well as evenings or weekends. Students will receive their schedules before classes begin.
Prior learning assessment and recognition
Students may request formal recognition of prior learning attained through informal education, work, or other life experience, including Indigenous ways of knowing. Credits may be granted to students who are able to sufficiently demonstrate the learning outcomes of specific courses.
PLAR is available for the following courses: MKTG 1044 Marketing Math; MGMT 1021 Computer Applications for Management.
Only 6 credits of this program may be completed by PLAR.
Methods for assessing prior learning may include exams, portfolios, interviews, and other evaluations.
Please contact the Department for details. If PLAR is successful, transcripts will reflect an ‘S’ grade (satisfactorily completed), which is not included in grade point average (GPA) calculations.
³§±ð±ðÌýPrior Learning Assessment and Recognition policy for more information.
Digital Marketing Technology Diploma
| First Year | ||
|---|---|---|
| Term One | Credits | |
| ²Ñ³Ò²Ñ°ÕÌý1004 | Business Communication | 3 |
| ²Ñ³Ò²Ñ°ÕÌý1021 | Computer Applications for Management | 3 |
| ²Ñ³Ò²Ñ°ÕÌý1006 | Fundamentals of Marketing | 3 |
| ²Ñ³Ò²Ñ°ÕÌý1011 | Information Technology Management | 3 |
| ²Ñ³Ò²Ñ°ÕÌý1003 | Principles of Management | 3 |
| Ìý | Credits | 15 |
| Term Two | ||
| MKTGÌý2008 | International E-Commerce | 3 |
| MKTGÌý1024 | Customer Relationship Management | 3 |
| MKTGÌý1034 | Introduction to Digital Marketing | 3 |
| MKTGÌý1044 | Marketing Math | 3 |
| MKTGÌý2009 | Marketing Communication for the Web | 3 |
| Ìý | Credits | 15 |
| Second Year | ||
| Term One | ||
| MGMTÌý2006 | Business Analysis and Systems Design | 3 |
| MKTGÌý2004 | Professional Selling | 3 |
| MKTGÌý2031 | Customer Relationship Management (CRM) Software Administration | 3 |
| MKTGÌý2077 | Data Analytics and Visualization for Marketing | 3 |
| MKTGÌý2078 | Digital Advertising | 3 |
| Ìý | Credits | 15 |
| Term Two | ||
| MKTGÌý2005 | Marketing Automation | 3 |
| MGMTÌý1012 | Indigenous Business in Canada | 3 |
| MKTGÌý2069 | Law and Ethics for Marketing | 3 |
| MKTGÌý2068 | Managing Digital Projects | 3 |
| MKTGÌý2099 | Digital Marketing Technology Capstone | 3 |
| Ìý | Credits | 15 |
| Ìý | Total Credits | 60 |
* This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
Fees and other costs *
This program has additional equipment or technical requirements
Tuition deposits are payable usually within three weeks after a Letter of Offer is issued.
| Fee description | Fee Amount | Notes |
|---|---|---|
| Application fee | 145 | |
| Tuition Tuition | 42230 | |
| Student union | 296 | |
| College initiative | 194 | |
| Materials | 0 | not including textbooks |
| Campus resource | 423 | |
| Laundry | 0 | |
| Tools (deposit) | 0 | |
| Coverall (deposit) | 0 | |
| Uniform (deposit) | 0 | |
| 570 | ||
| Temporary Medical Insurance | 149 | |
| U-PASS | 766 | |
| Graduation | 45 | |
| Program-specific extra fees | 0 | |
| Total |
* Tuition and other fees are approximate and subject to increase up to 5% per year. Students will be required to pay increased rates if the fees change at any time during the period of enrolment in the program. Application and assessment fees are non-refundable.
Fees listed are for international students. For domestic programs, visit vcc.ca.
Any refunds are issued according to VCC's international refund policy.
Apply now
Info Week at VCC
Join us online or in-person for our info sessions, October 26-30.