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When 成人头条 (VCC) Marketing Technology department head Jeremy White looks back on his first job out of business school, he realizes how little he鈥檇 been taught about the technical side of marketing, and specifically customer relationship management (CRM) software.
鈥淲hen I started, I didn鈥檛 even know what a CRM was,鈥� says Jeremy, despite his new master鈥檚 degree in business administration. In the years since, while Jeremy has become a marketing technology expert, he still notices that most people in CRM-focused roles start with no hands-on experience and must learn it all on the job.
This is why, when 成人头条began developing a new marketing diploma in early 2021, Jeremy and his team recommended going beyond standard curriculums to provide hands-on training in marketing technologies including the industry-leading CRM platform, .
In short, CRMs track and organize every interaction a business may have with a client or potential customer, allowing the company to analyze, prioritize, and personalize sales and marketing efforts quickly and easily. According to Jeremy, in today鈥檚 business world, 鈥淐RMs form the backbone of most organizations.鈥�
While students in a standard two-year marketing program would sit through numerous theory-based courses in accounting, math, and economics, VCC's industry consultations revealed that today鈥檚 employers simply want grads to have more job-ready technical skills. As such, our new diploma was designed with condensed theoretical courses and additional software-based certifications.
鈥淲hen it comes to configuring a CRM, it鈥檚 more like a skilled trade than anything else,鈥� says Jeremy. 鈥淚t鈥檚 actually a great fit for VCC.鈥�
In addition to preparing students for roles in CRM administration, VCC鈥檚 Marketing Technology students learn in-demand skills in Google Adwords, ecommerce, analytics, marketing automation, and finish with a portfolio-worthy capstone project.
Learn more about the program and apply now to join VCC鈥檚 next generation of marketing technology experts.
